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Number One Oxford Street Hotel & Suites

Number One Oxford Street Hotel & Suites, a 5-star hotel in Accra, Ghana, aimed to increase its online bookings by improving its search engine rankings. The hotel faced stiff competition from other luxury hotels in the area, making it crucial to stand out in search results.

  • Competitive luxury hotel market in Accra, with many established players vying for the same keywords.
  • Lack of visibility for key booking-related search terms.
  • Need for improved user experience to match the hotel’s high-end offerings.
  • Improve search engine rankings for keywords related to luxury hotels in Accra and direct booking queries.
  • Increase organic traffic to the website and boost online bookings.
  • Enhance the user experience on the website to reflect the hotel’s luxury brand and encourage conversions.

SEO Audit: Conducted a thorough audit to identify technical issues, such as page load speed and mobile optimization, that could affect search rankings.

Keyword Optimization: Focused on optimizing the website for high-converting keywords like "luxury hotel in Accra," "5-star hotel Accra," and "book hotel in Accra."

Content Creation: Developed new content, including detailed pages on hotel amenities, suites, and nearby attractions, optimized for both search engines and user engagement.

Local SEO: Optimized the hotel’s Google Business Profile and ensured consistent NAP (Name, Address, Phone Number) information across local directories to enhance local search visibility.

Link Building: Engaged in a link-building campaign targeting travel and hospitality websites to increase the website’s domain authority.

Conversion Optimization: Improved the website’s booking process, including clearer calls-to-action, simplified navigation, and faster load times to reduce friction in the user journey.

Project Results

120%
Increase in organic traffic
Top 3
Ranking for target keywords
35%
Increase in direct bookings

Search Engine Rankings: The hotel achieved top 3 rankings for its target keywords within four months.

Organic Traffic: A 120% increase in organic traffic, with a significant portion of visitors engaging with the booking page

Online Bookings: A 35% increase in direct bookings through the website, reducing reliance on third-party booking platforms.

Enhanced User Experience: Improved website performance and user engagement, leading to higher conversion rates.

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