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Command Space

Villa in Dallas Interior Design

Eden Heights

Eden Heights, a luxury residential community in Accra, Ghana, sought to strengthen its brand presence and engagement on social media platforms. The goal was to attract affluent buyers and investors while highlighting the community's exclusive lifestyle offerings.

  • Low engagement rates on social media channels.
  • Difficulty in communicating the luxury and exclusivity of the brand through digital platforms.
  • Limited awareness among international audiences, despite the high potential for foreign investment.
  • Increase brand awareness and engagement on social media.
  • Communicate the luxury lifestyle offered by Eden Heights to attract high-net-worth individuals.
  • Expand reach to international markets with targeted social media campaigns.

Content Strategy Development: Crafted a content strategy that emphasized the luxury and exclusivity of Eden Heights. This included high-quality visuals, virtual tours, and lifestyle content that showcased the community’s unique features.

Platform Optimization: Focused on optimizing Eden Heights’ presence on Instagram and Facebook, where high-net-worth individuals and real estate investors are most active.

Targeted Ad Campaigns: Implemented social media ad campaigns targeting affluent demographics both locally and internationally, using advanced targeting features on Facebook and Instagram.

Project Results

60%
Increase in engagement
45%
Increase in international followers
50%
Higher ROI

Increased Engagement: Eden Heights experienced a 60% increase in social media engagement, with higher likes, comments, and shares across platforms.

Enhanced Brand Perception: Successfully positioned Eden Heights as a top luxury brand, with a notable increase in inquiries and interest from affluent buyers.

Expanded Reach: Achieved a 45% increase in international followers, particularly from Europe and North America, through targeted campaigns.

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