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eden-heights

Eden Heights' PPC

Eden Heights, a luxury residential community in Accra, Ghana, wanted to increase visibility and drive inquiries for its premium apartments. The community was competing in a niche market, where high competition and specific targeting were essential for PPC success.

  • High competition in the luxury real estate market, leading to expensive CPC.
  • The need to target both local and international buyers with distinct messaging.
  • Underperforming PPC campaigns that did not align well with the target audience.
  • Increase the number of inquiries and site visits from qualified leads.
  • Lower the CPL by optimizing the PPC campaigns.
  • Enhance targeting to reach both local and international high-net-worth individuals.

Targeted PPC Campaigns: Developed separate campaigns for local and international audiences, using tailored keywords and ad copy to resonate with each group.

Ad Creative Optimization: Created visually appealing, high-quality ad creatives that reflected the luxury and exclusivity of Eden Heights, including video ads and carousel ads for social media platforms.

Geographic Targeting: Implemented advanced geographic targeting to focus on affluent areas and regions with high interest in real estate investments, both within Ghana and internationally.

Bid Strategy: Applied automated bid strategies to optimize ad placements based on real-time performance data, ensuring that Eden Heights’ ads appeared for the most relevant searches.

Landing Page Customization: Designed custom landing pages for each campaign, tailored to the specific needs and expectations of the local and international audiences.

Project Results

50%
Increase in inquiries
35%
Reduction in CPL
45%
Increase in ad engagement

Increased Inquiries: Increase: Eden Heights experienced a 50% increase in inquiries from PPC campaigns within three months.

Reduced CPL: Achieved a 35% reduction in CPL by refining targeting and optimizing bid strategies.

Higher Engagement:: The tailored ad creatives led to a 45% increase in ad engagement, particularly with video ads on social media platforms.

Global Reach: Successfully attracted international investors, with a 60% increase in traffic from targeted foreign markets.

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