Villa in Dallas Interior Design

Eden Heights' PPC

Eden Heights, a luxury residential community in Accra, Ghana, wanted to increase visibility and drive inquiries for its premium apartments. The community was competing in a niche market, where high competition and specific targeting were essential for PPC success.

High competition in the luxury real estate market, leading to expensive CPC.
The need to target both local and international buyers with distinct messaging.
Underperforming PPC campaigns that did not align well with the target audience.

Increase the number of inquiries and site visits from qualified leads.
Lower the CPL by optimizing the PPC campaigns.
Enhance targeting to reach both local and international high-net-worth individuals.

Targeted PPC Campaigns: Developed separate campaigns for local and international audiences, using tailored keywords and ad copy to resonate with each group.

Ad Creative Optimization: Created visually appealing, high-quality ad creatives that reflected the luxury and exclusivity of Eden Heights, including video ads and carousel ads for social media platforms.

Geographic Targeting: Implemented advanced geographic targeting to focus on affluent areas and regions with high interest in real estate investments, both within Ghana and internationally.

Bid Strategy: Applied automated bid strategies to optimize ad placements based on real-time performance data, ensuring that Eden Heights’ ads appeared for the most relevant searches.

Landing Page Customization: Designed custom landing pages for each campaign, tailored to the specific needs and expectations of the local and international audiences.

Project Results

50%

Increase in inquiries

35%

Reduction in CPL

45%

Increase in ad engagement

Increased Inquiries: Increase: Eden Heights experienced a 50% increase in inquiries from PPC campaigns within three months.

Reduced CPL: Achieved a 35% reduction in CPL by refining targeting and optimizing bid strategies.

Higher Engagement:: The tailored ad creatives led to a 45% increase in ad engagement, particularly with video ads on social media platforms.

Global Reach: Successfully attracted international investors, with a 60% increase in traffic from targeted foreign markets.