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Eden Heights' SEO

Eden Heights, a premier residential community in Accra, Ghana, needed to enhance its online presence to attract potential buyers and renters for its luxury apartments. The real estate development wanted to capture the interest of both local and international investors.

  • Limited online visibility for competitive real estate terms.
  • Difficulty in communicating the unique value proposition of Eden Heights to a broader audience.
  • Lack of targeted content that resonated with both local and international prospects.
  • Increase search engine visibility for key terms related to luxury apartments and residential communities in Accra.
  • Drive targeted traffic to the website, particularly from high-net-worth individuals.
  • Enhance the brand’s online presence to reflect the exclusivity and premium quality of Eden Heights.

SEO Foundation: Started with a foundational SEO audit to identify and fix technical issues, including site structure and page speed optimizations.

Keyword Targeting: Conducted in-depth keyword research to identify terms related to luxury living in Accra, as well as long-tail keywords that catered to specific buyer needs.

Content Development: Created high-quality, SEO-optimized content that highlighted Eden Heights’ unique features, amenities, and lifestyle offerings. This included blog posts, community news, and in-depth property descriptions.

Backlink Strategy: Implemented a strategic backlink campaign targeting real estate, lifestyle, and investment websites to build authority and drive traffic.

UX/UI Improvements: Enhanced the website’s design and usability to provide a seamless experience for visitors, making it easier for potential buyers to explore property listings and make inquiries.

Project Results

160%
Increase in Organic Traffic
Top 3
Rankings for major keywords
50%
Increase in high-quality leads

Keyword Dominance: Achieved top 3 rankings for major keywords like "luxury apartments in Accra" and "residential communities in Ghana."

Organic Traffic Surge: Experienced a 160% increase in organic traffic, with substantial growth from international visitors.

Lead Generation: A 50% increase in high-quality leads, with a noticeable rise in inquiries from foreign investors.

Brand Positioning: Eden Heights solidified its position as one of Accra’s premier luxury residential communities, reflected in both search visibility and online brand perception.

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