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Girlcode Africa

GirlCode Ghana, a non-profit organization focused on empowering young women through coding and technology education, aimed to amplify its social media presence to reach more girls and secure partnerships.

  • Limited resources for social media marketing.
  • Low brand awareness among potential beneficiaries and sponsors.
  • Difficulty in engaging the target audience consistently across multiple platforms.
  • Increase awareness and reach of GirlCode Ghana’s programs.
  • Engage and grow the community of young women interested in coding and technology.
  • Attract sponsorships and partnerships to support GirlCode Ghana’s initiatives.

Mission-Driven Content: Developed content that highlighted the success stories of program participants and the impact of GirlCode Ghana’s initiatives. This included video testimonials, project showcases, and educational posts.

Hashtag Campaigns: Launched hashtag campaigns like #GirlsWhoCodeGH to increase visibility and encourage user-generated content from participants and supporters.

Collaborations: Partnered with tech influencers, educational platforms, and local businesses to amplify GirlCode Ghana’s message and reach a broader audience.

Event Promotion: Used social media to promote coding workshops, hackathons, and other events, encouraging participation through early sign-up incentives and live event coverage.

Engagement Initiatives: Created interactive content such as coding challenges, quizzes, and polls to engage the community and inspire more young women to pursue tech careers.

Project Results

70%
Increase in followers
50%
Increase in engagement
40%
Increase in website traffic

Increased Followers: GirlCode Ghana’s social media following grew by 70% across Instagram and Facebook within a year.

Higher Engagement: The organization saw a 50% increase in engagement rates, with more likes, comments, and shares on educational and inspirational content.

New Partnerships: Secured several new sponsorships and partnerships, including collaborations with tech companies and educational institutions, directly attributed to increased social media visibility.

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