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Heritage 100

Heritage 100, a prestigious real estate development offering premium residential and commercial properties, sought to boost its market presence through strategic PPC campaigns. The development needed to generate leads from high-net-worth individuals interested in exclusive investment opportunities.

  • High competition for premium real estate keywords leading to costly clicks.
  • A niche target audience that required precise targeting to ensure ad relevance.
  • Low conversion rates from previous PPC efforts, with many clicks not leading to qualified leads.
  • Increase the number of qualified leads generated through PPC.
  • Improve the ROI of PPC campaigns by optimizing ad spend.
  • Enhance the visibility of Heritage 100’s offerings in a crowded market.

In-Depth Audience Research: Conducted thorough research to define the target audience, focusing on demographics, behaviors, and interests relevant to high-net-worth individuals and investors.

Keyword Refinement: Selected high-intent keywords that balanced search volume with relevance to Heritage 100’s offerings, avoiding overly broad terms that attracted unqualified traffic.

Ad Creative Excellence: Developed premium ad creatives that highlighted the exclusivity and investment potential of Heritage 100 properties, using high-quality images and compelling ad copy.

Conversion-Focused Landing Pages: Designed landing pages that emphasized the investment benefits, with clear calls-to-action and easy-to-navigate forms to capture lead information.

Remarketing Campaigns: Implemented remarketing strategies to re-engage users who had previously visited the site but did not convert, using personalized ads to drive them back to the site.

Project Results

40%
Increase in quality leads
25%
CPL Reduction
50%
Higher ROI

Lead Quality Improvement: Heritage 100 saw a 40% increase in the quality of leads, with more inquiries from high-net-worth individuals.

Increased Cost-Effective Lead Generation: Reduced the CPL by 25%, thanks to more efficient keyword targeting and ad placements

Increased ROI: The PPC campaigns delivered a 50% higher ROI, with more conversions at a lower overall ad spend.

Enhanced Brand Visibility: Achieved top ad placements for targeted keywords, significantly improving Heritage 100’s online presence in the luxury real estate market.

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