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Landmark Homes PPC

Landmark Homes, a leading real estate developer, aimed to enhance its digital marketing strategy by increasing the effectiveness of its PPC campaigns. The company wanted to attract potential homebuyers to its new developments while minimizing the cost per lead (CPL).

  • High cost-per-click (CPC) in the competitive real estate market.
  • Low conversion rates from existing PPC campaigns.
  • Difficulty in tracking the effectiveness of ad spend due to fragmented data across platforms.
  • Reduce the CPL while maintaining or increasing the quality of leads.
  • Improve conversion rates from PPC traffic.
  • Streamline tracking and reporting to gain clearer insights into campaign performance.

Comprehensive PPC Audit: Conducted a detailed audit of Landmark Homes’ existing PPC campaigns, identifying areas for improvement in keyword targeting, ad copy, and bidding strategies.

Keyword Optimization: Focused on high-intent, location-specific keywords related to homebuying and real estate developments in targeted areas.

Ad Copy Enhancement: Developed new ad copy emphasizing the unique selling points of Landmark Homes’ developments, including special offers, luxury features, and community benefits.

Landing Page Optimization: Improved the design and content of landing pages to better align with the ad messages, reducing bounce rates and encouraging conversions.

Bid Management: Implemented advanced bid strategies, including bid adjustments based on time of day, location, and device, to maximize ROI.

Conversion Tracking: Set up comprehensive tracking systems to monitor leads from click to conversion, allowing for data-driven decisions in campaign adjustments.

Project Results

30%
Reduction in CPL
25%
Improved conversion rate
40%
Increase in ROI

CPL Reduction: Increase: Achieved a 30% reduction in CPL, while maintaining lead quality.

Increased Conversion Rate: Improved the conversion rate by 25% through better-targeted ads and optimized landing pages.

Higher ROI: Landmark Homes saw a 40% increase in ROI from their PPC campaigns, attributed to more efficient ad spend and enhanced lead quality.

Improved Tracking and Reporting: Streamlined reporting processes provided clearer insights into campaign performance, enabling ongoing optimizations.

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