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Landmark Homes

Landmark Homes, a prominent real estate developer, aimed to boost its social media presence to drive interest in its residential projects and increase engagement with potential homebuyers.

  • Low engagement rates on social media channels.
  • Difficulty in communicating the luxury and exclusivity of the brand through digital platforms.
  • Limited awareness among international audiences, despite the high potential for foreign investment.
  • Build a consistent and engaging social media presence.
  • Increase follower growth and engagement on key platforms like Facebook and Instagram.
  • Drive traffic from social media to the Landmark Homes website and sales inquiries.

Brand Storytelling: Developed a storytelling approach that highlighted Landmark Homes’ commitment to quality and community building. This included sharing customer testimonials, project milestones, and behind-the-scenes content.

Visual Content Creation: Invested in high-quality visuals, including professional photography and video content, to showcase Landmark Homes’ properties and the lifestyle they offer.

Social Media Advertising: Launched targeted social media ad campaigns focusing on first-time homebuyers and families, using Facebook’s advanced demographic and interest targeting options.

Analytics-Driven Adjustments: Regularly monitored social media analytics to track campaign performance and make data-driven adjustments to content and ad strategies.

Project Results

50%
Increase in followers
35%
Increase in engagement
30%
Increase in website traffic

Follower Growth: Landmark Homes saw a 50% increase in followers on Instagram and a 40% increase on Facebook within six months.

Higher Engagement: Achieved a 35% increase in overall engagement, with more comments, shares, and saves on posts.

Increased Website Traffic: Social media campaigns contributed to a 30% increase in traffic to the Landmark Homes website, leading to more inquiries and sales leads.

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