Villa in Dallas Interior Design

Landmark Homes

Landmark Homes, a prominent real estate developer, aimed to boost its social media presence to drive interest in its residential projects and increase engagement with potential homebuyers.

Low engagement rates on social media channels.
Difficulty in communicating the luxury and exclusivity of the brand through digital platforms.
Limited awareness among international audiences, despite the high potential for foreign investment.

Build a consistent and engaging social media presence.
Increase follower growth and engagement on key platforms like Facebook and Instagram.
Drive traffic from social media to the Landmark Homes website and sales inquiries.

Brand Storytelling: Developed a storytelling approach that highlighted Landmark Homes’ commitment to quality and community building. This included sharing customer testimonials, project milestones, and behind-the-scenes content.

Visual Content Creation: Invested in high-quality visuals, including professional photography and video content, to showcase Landmark Homes’ properties and the lifestyle they offer.

Social Media Advertising: Launched targeted social media ad campaigns focusing on first-time homebuyers and families, using Facebook’s advanced demographic and interest targeting options.

Analytics-Driven Adjustments: Regularly monitored social media analytics to track campaign performance and make data-driven adjustments to content and ad strategies.

Project Results

50%

Increase in followers

35%

Increase in engagement

30%

Increase in website traffic

Follower Growth: Landmark Homes saw a 50% increase in followers on Instagram and a 40% increase on Facebook within six months.

Higher Engagement: Achieved a 35% increase in overall engagement, with more comments, shares, and saves on posts.

Increased Website Traffic: Social media campaigns contributed to a 30% increase in traffic to the Landmark Homes website, leading to more inquiries and sales leads.