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VAAL Ghana

VAAL Ghana, a prominent real estate development company, sought to improve its online visibility and attract high-quality leads for its luxury properties. Despite having a strong brand presence in the market, VAAL faced challenges in ranking for competitive real estate keywords and driving organic traffic to its website.

  • Low visibility for high-intent keywords related to luxury real estate in Ghana.
  • Difficulty attracting and converting high-net-worth individuals searching for premium properties.
  • Underperforming website in terms of SEO best practices, including technical SEO issues.
  • Increase organic traffic to the VAAL Ghana website by improving keyword rankings.
  • Optimize the website to better reflect the brand’s luxury image and target audience.
  • Generate more qualified leads through organic search.

Comprehensive SEO Audit: Conducted a detailed audit to identify technical SEO issues, content gaps, and opportunities for improvement.

Keyword Research: Focused on high-intent keywords specific to luxury real estate in Ghana, including terms related to VAAL’s flagship projects.

On-Page Optimization: Enhanced meta tags, headings, and content to align with target keywords, ensuring that pages were optimized for both search engines and user experience.

Content Strategy: Developed and implemented a content strategy that included blog posts, property descriptions, and informative guides on luxury real estate, targeting both local and international buyers.

Technical SEO Fixes: Addressed issues such as site speed, mobile-friendliness, and URL structure to improve overall site performance.

Link Building: Implemented a targeted link-building campaign to increase the website’s authority, focusing on acquiring backlinks from reputable real estate and lifestyle websites.

Project Results

150%
Increase in Organic Traffic
Top 5
For over 30 high-intent keywords
40%
Increase in qualified leads from organic search

Organic Traffic Increase: VAAL Ghana saw a 150% increase in organic traffic within twelve months.

Keyword Rankings: Achieved top 5 rankings for over 30 high-intent keywords related to luxury real estate in Ghana.

Lead Generation: The improved visibility led to a 40% increase in qualified leads from organic search.

Brand Authority: Enhanced online presence reinforced VAAL Ghana’s position as a leader in luxury real estate.

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