Eden Heights

The engagement

Eden Heights is a luxury residential community in Accra, and its PPC campaigns weren't bringing in enough inquiries for its premium apartments. Luxury real estate in Accra is a small, competitive market, so getting the targeting exactly right mattered more than usual.

The brief

1. Increase the number of inquiries and site visits from qualified leads.
2. Lower the CPL by optimizing the PPC campaigns.
3. Enhance targeting to reach both local and international high-net-worth individuals.

The problem

1. High competition in the luxury real estate market, leading to expensive CPC.
2. The need to target both local and international buyers with distinct messaging.
3. Underperforming PPC campaigns that did not align well with the target audience.

What we built

1. Targeted PPC Campaigns

   Developed separate campaigns for local and international audiences, using tailored keywords and ad copy to resonate with each group.

2. Ad Creative Optimization

   Created visually appealing, high-quality ad creatives that reflected the luxury and exclusivity of Eden Heights, including video ads and carousel ads for social media platforms.

3. Geographic Targeting

   Focused on affluent areas and regions with high interest in real estate investment, both within Ghana and internationally.

4. Bid Strategy

   Used automated bidding to optimize ad placements based on real-time performance data, so Eden Heights' ads appeared for the most relevant searches.

5. Landing Page Customization

   Designed custom landing pages for each campaign, tailored to the specific needs and expectations of the local and international audiences.