Landmark Homes

The engagement

Landmark Homes needed its social accounts to actually do something: get its residential projects in front of more people, and get potential homebuyers engaging instead of scrolling past.

The brief

1. Build a consistent and engaging social media presence.
2. Increase follower growth and engagement on key platforms like Facebook and Instagram.
3. Drive traffic from social media to the Landmark Homes website and sales inquiries.

The problem

1. Low brand visibility on social media platforms.
2. Difficulty in reaching and engaging potential homebuyers in a crowded digital market.
3. Inconsistent content strategy leading to irregular posting and low follower growth.

What we built

1. Brand Storytelling

   Highlighted Landmark Homes' commitment to quality and community building through customer testimonials, project milestones, and behind-the-scenes content.

2. Visual Content Creation

   Invested in high-quality visuals, including professional photography and video content, to showcase Landmark Homes' properties and the lifestyle they offer.

3. Social Media Advertising

   Launched targeted campaigns focusing on first-time homebuyers and families, using Facebook's advanced demographic and interest targeting options.

4. Ongoing Analytics Review

   Regularly checked social media analytics to track campaign performance and adjust content and ad strategies based on what the data showed.