Campaign Design

God's Ultimate Woman

The brief

Advertise the God's Ultimate Woman conference, Becoming (9 November 2024 at the Ultimate Charismatic Centre), at billboard scale, on two different structures.

The idea: Let one word carry it. "Becoming" is set in script large enough to read at speed, and the people speaking are the proof.
The system: Word
"Becoming", in script, as the whole idea rather than a decoration on it.
Palette
Pink through magenta, as a gradient.
Formats
Drawn twice, for a 10×5m landscape and a 6×9m portrait structure.

Applications

Where it shipped.

10×5m landscape billboard
6×9m portrait billboard

The Becoming 2024 artwork flat: conference title, the speakers, the date and venue, and the psalmists along the foot — The 10×5m artwork, flat

The Becoming 2024 campaign artwork redrawn for a 6 by 9 metre portrait billboard — Redrawn 6×9m portrait

The God's Ultimate Woman portrait billboard on its roadside structure — The portrait structure

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