Property Auctions Ghana

The brief

Give Property Auctions Ghana a mark that reads as property and as the company at the same time.

The idea

Cut the G out of the house. The roofline and walls draw the building; the space left inside draws the letter.

The system

1. Mark

   A house in a single weight, holding a G in its negative space.

2. Colour

   Guardsman Red, #D10000, chosen in the presentation's own words because red "symbolises strength, bravery, and excitement".

3. Construction

   The mark splits into a favicon and a logotype that each hold on their own.

4. Applications

   The house corner is cut oversized and screened back as a watermark, so a letterhead, an envelope or a key tag is recognisable before the logo on it is.