Heritage 100

The engagement

Heritage 100 offers premium residential and commercial properties, and needed its PPC campaigns to actually reach high-net-worth investors, not just generate clicks.

The brief

1. Increase the number of qualified leads generated through PPC.
2. Improve the ROI of PPC campaigns by optimizing ad spend.
3. Enhance the visibility of Heritage 100's offerings in a crowded market.

The problem

1. High competition for premium real estate keywords leading to costly clicks.
2. A niche target audience that required precise targeting to ensure ad relevance.
3. Low conversion rates from previous PPC efforts, with many clicks not leading to qualified leads.

What we built

1. In-Depth Audience Research

   Defined the target audience by demographics, behaviors, and interests relevant to high-net-worth individuals and investors.

2. Keyword Refinement

   Selected high-intent keywords that balanced search volume with relevance to Heritage 100's offerings, avoiding overly broad terms that attracted unqualified traffic.

3. Ad Creative Development

   Developed ad creatives that highlighted the exclusivity and investment potential of Heritage 100 properties, using high-quality images and clear, direct copy.

4. Conversion-Focused Landing Pages

   Emphasized the investment benefits, with clear calls-to-action and easy-to-navigate forms to capture lead information.

5. Remarketing Campaigns

   Implemented remarketing strategies to re-engage users who had previously visited the site but did not convert, using personalized ads to drive them back to the site.