Landmark Homes

The engagement

Landmark Homes, a leading real estate developer, wanted to get more out of its PPC campaigns. The company needed to attract potential homebuyers to its new developments while keeping the cost per lead (CPL) down.

The brief

1. Reduce the CPL while maintaining or increasing the quality of leads.
2. Improve conversion rates from PPC traffic.
3. Simplify tracking and reporting to gain clearer insight into campaign performance.

The problem

1. High cost-per-click (CPC) in the competitive real estate market.
2. Low conversion rates from existing PPC campaigns.
3. Difficulty in tracking the effectiveness of ad spend due to fragmented data across platforms.

What we built

1. Full PPC Audit

   Conducted a detailed audit of Landmark Homes' existing PPC campaigns, identifying areas for improvement in keyword targeting, ad copy, and bidding strategies.

2. Keyword Optimization

   Focused on high-intent, location-specific keywords related to homebuying and real estate developments in targeted areas.

3. Ad Copy Enhancement

   Developed new ad copy emphasizing the unique selling points of Landmark Homes' developments, including special offers, luxury features, and community benefits.

4. Landing Page Optimization

   Improved the design and content of landing pages to better align with the ad messages, reducing bounce rates and encouraging conversions.

5. Bid Management

   Implemented advanced strategies, including adjustments based on time of day, location, and device, to maximize ROI.

6. Conversion Tracking

   Set up tracking to follow leads from click to conversion, so campaign adjustments were based on real performance data.