Grand Panache branded site hoarding and vertical billboard against a live construction backdrop in Accra

Billboard & Signage Design

MCL

The brief

Introduce Grand Panache, MCL's residential tower at Airport Residential Area, on site, while the building itself was still bare concrete and tower cranes.

The idea: Turn the hoarding around a live construction site into the first real look at the finished building, long before it was finished.
The system: Palette
MCL's blue and gold, carried across every hoarding panel and both billboards.
Voice
"Live Grand, Own the Prestige": the line that runs through the hoarding and the billboards alike.
Imagery
Architectural renders of the finished tower, standing in for the site behind them.

Applications

Where it shipped.

Full-perimeter site hoarding
Landscape billboard
Illuminated vertical billboard, day and night

The complete Grand Panache hoarding artwork laid flat end to end, renders and campaign lines running the full length — The full hoarding artwork, laid flat

Illuminated Grand Panache vertical billboard lit against a night sky — Illuminated vertical billboard, at night

A second illuminated Grand Panache vertical billboard on a different roadside structure — The second structure, same campaign

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