Command Space
The Symphony brandmark lit above a marble reception desk in a real interior render

Brand Identity

Symphony

The brief

Build a complete identity for Symphony, a luxury residential development, from a single brandmark through to the objects people would actually hold.

The idea
A stylized "S" that reads at once as a musical note and a wave, so the mark carries harmony and movement before anyone reads the name.
The system

  1. Brandmark

    A stylized "S" blending smooth curves with a gold accent.

  2. Logotype

    A sleek modern serif that carries the mark's formality on its own.

  3. Colour

    Deep forest green and elegant gold, with ivory white and muted sage as support.

  4. Typography

    Houstiq for display, Outfit for text.

Applications

Where it shipped.

  • Reception signage
  • Brochure
  • Mug
  • Pen drive & key tag
Brand book page showing the Symphony brandmark with the rationale for it
The brandmark, and the thinking behind it
Brand book page specifying Houstiq for display and Outfit for text
Type: Houstiq for display, Outfit for text
Brand book page setting out the Symphony colour system with hex values and reasoning
The colour system, each with its reasoning
Brand book page showing the Symphony brochure
The brochure

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