Swiss Mountain Development

The brief

Present premium Swiss chalets at Star Valley Ranch, Wyoming, sold out of Ghana: a brochure that has to make sense of a project on the other side of the world.

The idea

Sell the transplant rather than hide it: "The Swiss lifestyle, exported to the Wyoming mountains."

The system

1. Palette

   Swiss red and white against mountain greys.

2. Mark

   The Swiss cross, used as the anchor on every spread.

3. Structure

   A contents page, then the chalets themselves, then the community and the outdoors around them.