ANABS

The brief

Set out ANABS, a 444 Developers tower, in a single brochure that has to carry the whole development: location, architecture, amenities, interiors, floor plans and payment terms.

The idea

Pace the book like altitude. It opens wide and black on "Living above the skyline" and only then lets the detail in.

The system

1. Wordmark

   ĀNABS, set with a macron over the first A.

2. Palette

   Black and white, with the photography carrying every bit of colour.

3. Structure

   Eleven sections, from The Development through Prime Location, Architectural Design and Interior Spaces to Payment Terms and FAQs, with the contents page as the map.